There are many mediums that games can be played through, different types of consoles hold different exclusives. The consoles that are prominent today are the Xbox One, PS4, Nintendo Wii U, PC and even smartphones. Nintendo doesn't have as many games as the other consoles but they do have their exclusives such as Super Mario Bros, Super Smash, Legend of Zelda and Bayonetta. The year is 2016 and this year, I think PS4 has many good exclusive games such as Uncharted 4 and Little Big Planet 3. Every console is continuing to upgrade itself and there isn't much pushing for a new console from anyone besides new smartphones and advanced PC rigs.
Looking at these consoles and scaling them in a marketing perspective, each is succeeding and failing in their own ways. To start off at top is a tie between PS4 and Xbox One are stars, they are half of Gamestop's product. Whenever a game is advertised, they quickly promote a PlayStation or Xbox along with it. "We see on other platforms whether it be mobile or PC that you get a
continuous innovation that you rarely see on console," he said.
"Consoles lock the hardware and the software platforms together at the
beginning of the generation. Then you ride the generation out for seven
or so years, while other ecosystems are getting better, faster,
stronger. And then you wait for the next big step function."
http://www.polygon.com/2016/3/1/11121666/xbox-one-hardware-upgrades-phil-spencer-microsoft
The next console I think is a big rise is mobile games and should be ranked as cash cows. Mobile games are free or only 99 cents, they're cheap and profit from downloads. They also have pay to win games where people buy their way to the top and get all the good stuff. Because of how casual and convenient mobile games are, they can get real big.
Next off is virtual reality which I would rank as a question mark. The product is still in development and isn't being promoted as much as other consoles. Virtual Reality has health issues followed with them as some people get sick from using them. The product also doesn't have a lot of games under it's belt, it will have to build a collection of those. "In our original reviews of the Oculus Rift and the HTC Vive,
we tried very hard to examine these virtual reality systems on their
own merits without constant comparisons to the competition. But no
product exists in a vacuum. After years of buildup, we’re now faced with
two competitive, PC-tethered VR headsets hitting the market right next
to each other."
http://arstechnica.com/gaming/2016/04/the-ars-vr-headset-showdown-oculus-rift-vs-htc-vive/
The last rank is dog and that belongs to Nintendo. Their latest news was about how they changed their logo, as a gaming company that shouldn't be what their fans are gossiping about. Since the Xbox One and PS4 has motion sensors too, nintendo wii u are on par yet below that par when compared to the other consoles as they don't have the games and fan base to grow. Nintendo said "We saw the signs of this late last year when consumers noticed
various Nintendo store displays in red and white and today Nintendo of
America has updated its logo to the red version. During the Wii and DS
era Nintendo changed their logo and marketing materials to grey and
white, but now it would appear as though they’re back embracing the red
and white we’ve all known to come and love."
https://mynintendonews.com/2016/04/04/nintendo-looks-to-be-going-back-to-red-in-its-marketing-and-logo/
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