There are three types of demographics, there are the Baby Boomers, Generation X, and the Millennial generation.
The Millennial ranges from 1977 to 2000 so I fit into this group because I was born in 1997. I am also a millennial due to my fluent use of technology, being able to use them and understand how they work are key. My parents usually always have problems with our computer, printer or tv and its up to me or my sister to help them. 91% of millennials are on the world wide web, and I fit into that because I am constantly looking up things and playing games online. I realize how true our textbook is on how that businesses and marketers have to appeal in a creative and certain way to get attention. Each generation grew up differently, my generation grew up as interracial and we watched our technology grew to the quality it is today.
Monday, April 18, 2016
Week 3 EOC: Making Money for Good
Companies need a stable income and amount of product to sell. When they grow more, to raise publicity and reputation they sometimes give back to the community. Here are some companies that give back and how.
One company is skyline socks, they specialize in socks and when a pair is purchased, they send a free pair to someone in that same city.
TripAdvisor is another company that gives back well. Lunch is given to employees three times a week, on those days the money that workers would spend on lunch gets donated to a charity they agree on. The employees at TripAdvisor are also deep in community service and has their own charity to offer grants.
Here is an excerpt from software company Atlassian: "Sydney-based Atlassian creates innovative products for software developers and project managers. But it's equally dedicated to building up communities worldwide.
Partnering with charities like Room to Read, Atlassian donates $10 of every software starter license to help build libraries in developing countries. “Be the change you seek" is one of Atlassian's core values, and as such, the company is constantly looking for ways to improve its company, its products, the environment, and the world around it. “Of all the companies I’ve worked for, I’ve never come across one that so closely matches its mission statement to everyday practices,” says senior design manager Jurgen Spangl."
(https://www.themuse.com/companies/atlassian)
You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.
One company is skyline socks, they specialize in socks and when a pair is purchased, they send a free pair to someone in that same city.
TripAdvisor is another company that gives back well. Lunch is given to employees three times a week, on those days the money that workers would spend on lunch gets donated to a charity they agree on. The employees at TripAdvisor are also deep in community service and has their own charity to offer grants.
Here is an excerpt from software company Atlassian: "Sydney-based Atlassian creates innovative products for software developers and project managers. But it's equally dedicated to building up communities worldwide.
Partnering with charities like Room to Read, Atlassian donates $10 of every software starter license to help build libraries in developing countries. “Be the change you seek" is one of Atlassian's core values, and as such, the company is constantly looking for ways to improve its company, its products, the environment, and the world around it. “Of all the companies I’ve worked for, I’ve never come across one that so closely matches its mission statement to everyday practices,” says senior design manager Jurgen Spangl."
(https://www.themuse.com/companies/atlassian)
You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.
Monday, April 11, 2016
Week 2 EOC: Boston Consulting Group - Video Games
There are many mediums that games can be played through, different types of consoles hold different exclusives. The consoles that are prominent today are the Xbox One, PS4, Nintendo Wii U, PC and even smartphones. Nintendo doesn't have as many games as the other consoles but they do have their exclusives such as Super Mario Bros, Super Smash, Legend of Zelda and Bayonetta. The year is 2016 and this year, I think PS4 has many good exclusive games such as Uncharted 4 and Little Big Planet 3. Every console is continuing to upgrade itself and there isn't much pushing for a new console from anyone besides new smartphones and advanced PC rigs.
Looking at these consoles and scaling them in a marketing perspective, each is succeeding and failing in their own ways. To start off at top is a tie between PS4 and Xbox One are stars, they are half of Gamestop's product. Whenever a game is advertised, they quickly promote a PlayStation or Xbox along with it. "We see on other platforms whether it be mobile or PC that you get a continuous innovation that you rarely see on console," he said. "Consoles lock the hardware and the software platforms together at the beginning of the generation. Then you ride the generation out for seven or so years, while other ecosystems are getting better, faster, stronger. And then you wait for the next big step function."
http://www.polygon.com/2016/3/1/11121666/xbox-one-hardware-upgrades-phil-spencer-microsoft
The next console I think is a big rise is mobile games and should be ranked as cash cows. Mobile games are free or only 99 cents, they're cheap and profit from downloads. They also have pay to win games where people buy their way to the top and get all the good stuff. Because of how casual and convenient mobile games are, they can get real big.
Next off is virtual reality which I would rank as a question mark. The product is still in development and isn't being promoted as much as other consoles. Virtual Reality has health issues followed with them as some people get sick from using them. The product also doesn't have a lot of games under it's belt, it will have to build a collection of those. "In our original reviews of the Oculus Rift and the HTC Vive, we tried very hard to examine these virtual reality systems on their own merits without constant comparisons to the competition. But no product exists in a vacuum. After years of buildup, we’re now faced with two competitive, PC-tethered VR headsets hitting the market right next to each other."
http://arstechnica.com/gaming/2016/04/the-ars-vr-headset-showdown-oculus-rift-vs-htc-vive/
The last rank is dog and that belongs to Nintendo. Their latest news was about how they changed their logo, as a gaming company that shouldn't be what their fans are gossiping about. Since the Xbox One and PS4 has motion sensors too, nintendo wii u are on par yet below that par when compared to the other consoles as they don't have the games and fan base to grow. Nintendo said "We saw the signs of this late last year when consumers noticed various Nintendo store displays in red and white and today Nintendo of America has updated its logo to the red version. During the Wii and DS era Nintendo changed their logo and marketing materials to grey and white, but now it would appear as though they’re back embracing the red and white we’ve all known to come and love."
https://mynintendonews.com/2016/04/04/nintendo-looks-to-be-going-back-to-red-in-its-marketing-and-logo/
Looking at these consoles and scaling them in a marketing perspective, each is succeeding and failing in their own ways. To start off at top is a tie between PS4 and Xbox One are stars, they are half of Gamestop's product. Whenever a game is advertised, they quickly promote a PlayStation or Xbox along with it. "We see on other platforms whether it be mobile or PC that you get a continuous innovation that you rarely see on console," he said. "Consoles lock the hardware and the software platforms together at the beginning of the generation. Then you ride the generation out for seven or so years, while other ecosystems are getting better, faster, stronger. And then you wait for the next big step function."
http://www.polygon.com/2016/3/1/11121666/xbox-one-hardware-upgrades-phil-spencer-microsoft
The next console I think is a big rise is mobile games and should be ranked as cash cows. Mobile games are free or only 99 cents, they're cheap and profit from downloads. They also have pay to win games where people buy their way to the top and get all the good stuff. Because of how casual and convenient mobile games are, they can get real big.
Next off is virtual reality which I would rank as a question mark. The product is still in development and isn't being promoted as much as other consoles. Virtual Reality has health issues followed with them as some people get sick from using them. The product also doesn't have a lot of games under it's belt, it will have to build a collection of those. "In our original reviews of the Oculus Rift and the HTC Vive, we tried very hard to examine these virtual reality systems on their own merits without constant comparisons to the competition. But no product exists in a vacuum. After years of buildup, we’re now faced with two competitive, PC-tethered VR headsets hitting the market right next to each other."
http://arstechnica.com/gaming/2016/04/the-ars-vr-headset-showdown-oculus-rift-vs-htc-vive/
The last rank is dog and that belongs to Nintendo. Their latest news was about how they changed their logo, as a gaming company that shouldn't be what their fans are gossiping about. Since the Xbox One and PS4 has motion sensors too, nintendo wii u are on par yet below that par when compared to the other consoles as they don't have the games and fan base to grow. Nintendo said "We saw the signs of this late last year when consumers noticed various Nintendo store displays in red and white and today Nintendo of America has updated its logo to the red version. During the Wii and DS era Nintendo changed their logo and marketing materials to grey and white, but now it would appear as though they’re back embracing the red and white we’ve all known to come and love."
https://mynintendonews.com/2016/04/04/nintendo-looks-to-be-going-back-to-red-in-its-marketing-and-logo/
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